Business research incorporates many aspects that work together to help us understand companies, industries, market research, trends, product development, news, and much more. It's common to use several databases to fully understand a company and its place in the business world. Tips:
Start by getting a broad view of your company with snapshots & data of several areas, including people, products, trends, competitors, news, and data, with databases like Intellect, Factiva, IBISWorld and FirstResearch.
For more advanced research, deeper data points, and extensive world news you may need the deep financials & create-list options in Mergent Online, the broader news & company details in Factiva, or the large industry reports of BCC.
Keep up on your topic and/or company with search results (journals, reviews, news) in Business Source Complete database or by reading specialized journals. Use the left side menu options to refine the initial search results.