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Marketing: Market/Industry Reports

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Subject Specialist Librarians

Each academic department has a designated librarian or subject specialist who maintains an awareness of the department's research and teaching needs.

Feel free to set up an appointment at your convenience to discuss your research needs.

See a list of subject specialists & their contact information:

Market/Industry Reports

Databases of full text reports produced by private market research companies offer different perspectives:

  • IBISWorld has broad analysis with forecasts & statistics for industry ratios 
  • Use Mintel if people are involved in the product–the reports are segmented and allow downloads by small sections 
  • Statista has multiple types of data & reports; the top menu bar has new (2016) features for digital markets; easy exporting of data/charts
  • Thomson One has Investext reports for market analysis–find a company & use the "research" tab 
  • IBISWorld has broad analysis with forecasts & statistics for industry ratios 
  • BCC has very large reports but good summary pages + lists of tables & figures for data downloads

Business Source Complete database

Use this large article & news database to search for company and market news and articles. Subject and Industry code links embedded  in the article description pages offer many more ideas for complimentary research that can be done within the database.

Business Source Complete also offers free personal workspace features to mark & save articles, export, cite, and take notes on documents. The platform allows you to move a search strategy back to broader databases like Academic Search Complete or to more specific ones like SocINDEX Full Text or Computers & Applied Sciences