For market research, either a company or an industry may be the primary for your interests, and you'll need to explore both for a complete view. It's critical to do deep research on the industry of your choice, and to give you a complete look at the field, it's also critical to know what's happening in the companies and the news in that industry–and the opposite is equally true if your main focus is a company.
The resources listed here today are the premier Case databases for companies and industries and their corresponding news, with varying depth of information.
These, plus other databases are also listed on the Kelvin Smith Library Management Research Database list. There you'll also find KSL's research liaison contact information for further questions and conversations about our resources.