Kelvin Smith Library
Industry reports reveal trends, name leaders, sub-sectors, and more. Use "search within a report" feature for words like global, international, or specific company names
IBISWorld Industry Market Research a top choice prior to job fairs & interviews! Graphics + text show content to great advantage & is appealing in presentations. Left menu features easy to use & includes financial & key statistics for industries (including industry data, key ratios, annual change, industry financials. Favorite menu items listing most used, others not listed:
First Research has a top menu function for Industry Prospector for industry metrics; in the center of the database opening page search by NAICS industry code(s) for complete reports; includes 900+ North American industry segments
BCC Research Market Forecasting has large reports, features a summary chart for metrics & data related to a report; easy to use & download; there are also menu choices for List of Tables & List of Figures in any report–with downloadable data.
Passport Global Market Research Tip: pause to view landing page Featured Insights (5-6), DashBoards and Companies on the right side of screen. Top of screen white banner shows Industries, Economies, Consumers, Channels, each with related sub-menus that appear beneath them. If you've explored the main page with those options, then a new page displays with several 'Explore" boxes. Left sidebar will display "Explore Themes" for frequently searched topics. Center of page will display "Strategic Insights"
Gartner is licensed by UTech for CWRU only, no public access. Search 8 categories, set up alerts, stay up on industry technology, concerns, advancements, and more. Create profile to save reports & get custom alerts. Content licensed for CWRU is approximately 90%.
Mintel Market Reports Use for markets & industries from consumer perspective, use, need. Download segments of a report to create custom content. Keyword search, browse results to see related reports. "Cross category" options may appear on report title. Search concepts (e.g., inflation) for Insight document with key graphics, charts, quotes for concepts that will affect consumers, e.g., "How inflation will shape EMEA consumer's behaviour in 2022"
Reports: all have executive summary, infographic overview, full .pdf report, databook. Report content has overview, market, consumer, brand/company, data and may show "related reports"
Company "annual glossy" reports show how a company wants its shareholders to think about the year and the company. Cover art and letters included can be illuminating over time, as a company changes focus to meet changing demographics and times.