Kelvin Smith Library
Journals, magazines and newspapers are a great source of information on all aspects of marketing, business, industries, companies etc. Use several selected databases to find articles from both scholarly & trade publications as well as national, international and regional newspapers.
Enter your search terms - such as "food industry" and "consumer attitudes" for a list of articles on your topic, including SWOT reports. See sample search screen from Business Source Complete
Search a journal or newspaper title on EJournals & if available, select LexisNexis to insert the name, then add your search terms (SWOT) to get results
Search Factiva using Search Builder screen, or get company topical articles industry by looking it up on the Company tab & using the Company Snapshot page. News in Factiva includes the Wall Street Journal
Use Factiva's News tab/FactivaPages sub-tab for a 1-page display of headlines/lead lines for WSJ, NYT, Washington Post, Silicon Valley newspapers, & much more. 2-week archive, clickable headlines via Day & Section drop-down menus