Research Guides: Marketing: Market/Industry Reports

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Market/Industry Reports

Databases of full text reports produced by private market research companies offer different perspectives:

IBISWorld has broad analysis with forecasts & statistics for industry ratios
Use Mintel if people are involved in the product–the reports are segmented and allow downloads by small sections
Statista has multiple types of data & reports; the top menu bar has new (2016) features for digital markets; easy exporting of data/charts
Thomson One has Investext reports for market analysis–find a company & use the "research" tab
IBISWorld has broad analysis with forecasts & statistics for industry ratios
BCC has very large reports but good summary pages + lists of tables & figures for data downloads

IBISWorld Industry Market Research This link opens in a new window
Includes in-depth industry analysis for over 700 U.S. industries, with 9 tabs of data & text analysis. Includes supply chain, Industry At-A-Glance (forecasts, data, sectors, market share, drivers), Performance, Outlook, Products & Markets, Competition, Key Companies, Operating Conditions, and Key Statistics with Industry Ratios. Includes U.S. Business Environment Profiles, brief data synopses on consumer behavior, commodities/goods, economy, finance, government, and many other related data indicators. Provides icons for Clean Print, Search Within a Report, and Tutorials.
Statista This link opens in a new window
Categorized into market sectors, Statista provides access to statistical data and comparisons for an eclectic, wide-ranging, and continually updated array of topics, using both publicly accessible and proprietary sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census. But the data also includes numerous other exclusive sources including industry, marketing, and trade groups. The chief types of data are related to marketing, demographics, and government information.
Mintel Market Reports This link opens in a new window
Mintel offers market research reports covering US and International marketplaces. Each report combines data analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

New Module in 2022: U.S. Culture & Identity Reports
BCC Research Market Forecasting This link opens in a new window
Analyst reports in many industries, including a global focus. Reports from an overview of a market (e.g., 2012 Energy Resources Review), plus market segments. Select column for "Report Details" for charts, highlights, table of contents and major chapter links, a good road map for these very large reports.

No guest access to this database is allowed. Access is limited to current CWRU affiliates only.

Business Source Complete database

Use this large article & news database to search for company and market news and articles. Subject and Industry code links embedded in the article description pages offer many more ideas for complimentary research that can be done within the database.

Business Source Complete also offers free personal workspace features to mark & save articles, export, cite, and take notes on documents. The platform allows you to move a search strategy back to broader databases like Academic Search Complete or to more specific ones like SocINDEX Full Text or Computers & Applied Sciences

Business Source Complete This link opens in a new window
Go-to database for articles (academic, peer-reviewed, magazines, trade literature, newspapers), case studies, interviews, SWOT reports, and more. Controlled language hyperlinks generate excellent results. Save time & organize your work with features (save to folders, cite, share, export, create notes, and links). 80+ other database subjects on same platform for depth andease of cross-research areas. Create “My Research” account to save documents.
Academic Search Complete This link opens in a new window
A broad multi-disciplinary database encompassing areas in art, science, and humanities. Includes full-text, plus indexing and abstracts for monographs, reports, conference proceedings, and other publications.
Computers & Applied Sciences Complete This link opens in a new window
Covers applied sciences for business, engineering, and computer science, considering the social and business implications of new technologies. Includes academic journals, professional publications, and reference sources from 1965–present.
SocINDEX with Full Text This link opens in a new window
Provides access to full-text, peer-reviewed journals in sociology as well as related areas of study, including gender studies, criminal justice, social psychology, racial studies, religion, and social work. With indexing for books, monographs, conference papers and other non-periodical content sources, the database also includes searchable cited references.