Research Guides: Marketing: Demographics/Statistics

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Graduate Study Carrels: KSL offers graduate student study carrels via an annual lottery, held each September the week after the Labor Day holiday. Carrels can be won for 1-year's use, and graduate students can apply every year.

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Demographics

American Market Place
American marketplace : demographics and spending patterns. Ithaca, N.Y. : New Strategist Publications, 1997-
CALL # HB848.O34
Location Kelvin Smith Stacks 3rd Floor
Ohio County Trends
Prepared by the Office of Strategic Research, Ohio Department of Development. A compendium of selected demographic and economic characteristics associated with business and industry activity, and the amenities and services for Ohio and it's 88 counties.
U.S. Bureau of the Census -Economic Census
The Economic Census profiles American business every 5 years, from the national to the local level.

Sage Data This link opens in a new window
This resource provides tools to dynamically compare and manipulate tens of millions of statistical data series available in the Data-Planet repository. The interactive database allows users to create tables, maps, and figures from a variety data sources covering banking, criminal justice, education, energy, food and agriculture, government, health, housing and construction, industry and commerce, labor and employment, natural resources and environment, income, cost of living, stocks, transportation, and more. Data holdings for the United States are significant with some data available at state, county, or local geographies. International data, available at the country level, include population, food and agriculture, labor, trade, and more. Data are organized by subject and source.

Statista Data Portal

Search from the home page Popular or Recent statistics, or use the search box for a text search. Studies, industry reports, and Dossier reports are included as appropriate.Select a result to generate an instant chart...and see suggested Related content. Data is sourced for citations, and the data can be exported for manipulation. Charts can be exported in a variety of formats.

Our membership in the Center for Research Libraries (CRL) makes this database offering possible.

Statista This link opens in a new window
Categorized into market sectors, Statista provides access to statistical data and comparisons for an eclectic, wide-ranging, and continually updated array of topics, using both publicly accessible and proprietary sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census. But the data also includes numerous other exclusive sources including industry, marketing, and trade groups. The chief types of data are related to marketing, demographics, and government information.