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Department of Design and Innovation Faculty Publications
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Legends in Marketing: Shelby D. Hunt
by
Jagdish N. Sheth (Editor)
The Legends in Marketing series captures the essence of the most important contributions made in marketing in the past hundred years. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing,
ISBN: 9788132105206
Publication Date: 2011
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Information Systems
by
John Leslie King (Editor); Kalle Lyytinen (Editor)
This book, edited by two of the most prominent academics in the field, brings together these perspectives, along with a wider contextual discussion, providing a fertile ground for reflection, learning, and further debate.round for reflection, learning, and further debate.
ISBN: 0470017775
Publication Date: 2006
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Failsafe Strategies
by
Sayan Chatterjee
This new approach includes specific techniques to eliminate risks beforehand, enabling you to grab the opportunities that your competitors may be disregarding. It also provides powerful tools to maintain long-term growth and profitability.
ISBN: 0131011111
Publication Date: 2004
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Memory As a Moral Decision
by
Steven P. Feldman
Delves into the evolution of organizational culture and its significance in modern management. It highlights how organizational culture acts as an invisible yet powerful force.
ISBN: 0765801051
Publication Date: 2002
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